#RedefineRakhi: How Isharya is reinventing traditions this Rakhi
In a time when progressive thought and ideas like sustainability are in the daily news, we at Isharya designed something impactful, yet not-so-serious in our medium of expertise – jewellery. With the Hindu festival of Rakshabandhan a mere two weeks from now, modern variations of the sacred thread amulet are trending. Ones you can eat, ones you can plant and ones made from scrap.
Led by a duo of sisters-in-law, we thought it fitting to celebrate relationships of all kinds. This Rakhi, we are inspiring #YourRakhiYourWay.
A means to acknowledge the special bonds in our lives that serve as no less than a brother. The story of the auspicious festival is centred around a promise of protection and love.
Why then does Rakhi not extend
to the people that bolster us every step of the way?
PLAY! By Isharya is an invitation to take a moment to cherish the ones that see us as we are, whether it’s the silent supporters or loudest cheerleaders.
The sisters who hold our hands through heartbreak or the friendship shared between brothers, this genderless range of bracelets is for everyone.
More than anything else, it’s a thoughtful collection bringing back the essence of human connection.
Jewellery, at its best, is a vessel for memories. In attaching value through meaningful personalisation, we want PLAY! to reimagine the wasteful nature of Rakhi.
Rituals dictate that a Rakhi be worn for eight days, others for fifteen.
We are replacing the fate of these beautifully crafted bracelets by giving them a full life, with a charming memento you will enjoy endlessly.