What’s Gaining Popularity on Instagram: Influencer Jewellery Trends

We live in an age when we consume news about the world around us more through social media than through publications. Most of us are guilty of ‘doom scrolling’ through our Instagram feeds and getting inspired to shop something from our For You pages. Instagram influencers are the new celebrities who keep us up-to-date in every field imaginable. For fashion enthusiasts, there are fashion influencers, for beauty lovers there are beauty influencers and so on. That said, sometimes there are genuinely great trends worth adopting and learning from these experts. So, we thought that the entire Isharya team would scour through their Instagram feeds and list down their favourite jewellery trends worth noting from their favourite influencers. Below we’ve listed some key jewellery trends on Instagram with relevant recommendations from our brand to recreate them.

Key jewellery trends on Instagram

To understand the key jewellery trends on Instagram, let’s first define the jewellery influencers we’re loving this season. Lately, we’ve been hooked on the grids of names like Lena Mahfouf (@lenamahfouf), Sanaa El Mahalli (@sananas2106), Jeanne Damas (@jeannedamas), Camille Charriere (@camillecharriere), and Danielle Miele (@gemgossip). Now let’s begin with international jewellery trends on Instagram that are making us swoon:

1. Bold and Colorful Gemstones: Influencers like Lena Mahfouf and Sanaa El Mahalli have been spotted rocking bold, vibrant gemstones like sapphires, emeralds, and rubies in unexpected designs. To recreate their looks, explore our styles like the Seafoam Serenade Danglers, Amethyst Tides Hinge Bangle, Dark Sea Charm Necklace, Amethyst Kelp Mismatched Earrings, Green Crystal Galaxy Ring, Banger Aquamarine Crystal Cuff and Green Crystal Galaxy Bolo Bracelet.

2. Statement Earrings: Oversized, eye-catching earrings are catching on like wildfire in the wardrobes of fashion folks, thanks to influencers like Jeanne Damas and Camille Charriere. If you’d like to give these trending earrings on Instagram a try, browse our selections like Red Roulette Dangler Earrings, Demi Goddess Rhombus Mirror And Pearl Chandbali Earring, Indian Chandelier Statement Earrings, Alizeh Statement Studs, Banger Green Crystal Cross Earrings and White & Pink Spiral Hoop Earrings.

Demi Goddess Pyramid Stud Statement 3/4th Hoop Earrings

3. Layered Necklaces: Celebrities and influencers alike are layering necklaces of varying lengths, styles, and textures to create looks that are uniquely theirs. Our top picks to recreate this trend include Oceanus Three-Layered Necklace, Zoori Layered Necklace, Maharani Statement Layered Necklace, Layered Luxe Collar Necklace, Amethyst Tides Layered Necklace, Green Crystal Galaxy Layered Necklace, White Gold Metaverse Four Layered Necklace, Tennis Eye Layered Necklace and Glimmer Mirror Layered Necklace.

4. Sustainable and Eco-Friendly Jewellery: With the growing focus on sustainability, influencers are promoting eco-friendly jewellery options, such as lab-grown diamonds and recycled metals.

5. Vintage and Antique Jewellery: Influencers like Danielle Miele and Natalie Bos Betteridge are showcasing vintage and antique jewellery pieces, adding a touch of timeless elegance to their outfits. Isharya as a brand is known for drawing design inspirations from the Art Deco era, which is reflected in our High jewellery collection. Additionally, our latest festive collection, ‘Saanjh’ also features pieces with a unique antique gold finish.

If you’re more of an Indian girlie, don’t worry, we haven’t forgotten you. We’ve explored the feeds of Indian influencers too and jotted down some key jewellery trends on Instagram in India. Here’s what we love:

1. Heirloom-inspired Jewels: Bloggers like Komal Pandey and Masoom Minawala are making a strong case for traditional pieces that tell a story and styling them in unexpected ways like refashioning neckpieces as bracelets and even headpieces.

2. Multi-purpose Pieces: Going by the feeds of Prerna Makharia and Ishani Dave, multipurpose jewellery appears to be the way forward—think length adjustable chains, stackable pieces and interchangeable jewellery.

3. Experimental Materials: The most viral jewellery styles in 2025 are made from versatile materials. The sky's the limit as far as experimentation with materials is concerned. While gold and silver are forever classics and will continue to shine, you can look forward to interesting mixes of beads, shells and pearls. Eco-friendly materials like recycled threads and yarn are also on the rise. One of the most popular choices for jewellery materials in 2025 is gold-plated brass which is also offered by Isharya.

4. Hybrid Hoops: Hoops—the eternal favourite—will continue to be a mainstay. Only consider imaginative variations in shapes, weights and sizes that make them the trending earrings on Instagram. Does this trend sound interesting to you? Consider exploring our pieces like the Hidden Gems Hoops, Orange peel Double Hoops, Zoori Huggie Hoops, Black Enamel Triple Hoops, Rainbow Spiral Hoops, Zeenat Pearl Hoops and Tennis Eye Double Hoops.

Viral jewellery styles 2025

Some of the most viral jewellery styles in 2025 are as follows:

- Modern Baroque Pearls: Baroque pearls are back in fashion, with designers like Jalil Johnson and Mateo experimenting with irregularly shaped pearls that add an organic feel to designs.

- Bold Earrings: Searching for trending earrings on Instagram? These are the only ones you should know. With fashion houses like Mateo and CHANEL showcasing bold, eye-catching designs all over their Spring/Summer 2025 runways, bold earrings are the hottest accessory of the season.

- Sporty Diamonds: Diamonds are being integrated into sportier, everyday pieces, like Chanel's Coco Crush rings.

- Colourful Gemstones: Bright gemstones in shades of aqua, cobalt, and garnet are infusing eye-catching colours into jewellery designs.

- Sculptural Silver: Silver jewellery is making a comeback, with sculptural, statement-making pieces that resemble mini art sculptures.

- Layered Necklaces with Personal Touches: Layering necklaces is bigger than ever, and this season it's all about adding personal touches like charms, initials, and symbols.

- Cuff It: Cuff bracelets are doubling and trebling in size, with designers like Tiffany & Co. showcasing chunky, wavy bangles.

- Molten Pearls: Pearls are being reimagined with unpredictable shapes and contemporary designs – another pearl jewellery trend worth giving a try.

- By the Cord: Makeshift-style necklaces with pendants on a rope are having a resurgence.

- Beads Redux: Beads are making a comeback, with layers of refined, earthy, and polished jewels encased in gold and silver.