About Us
Isharya (Reliable Fashions India Private Limited) is a modern-day Indian brand that started as a fateful encounter with breathtaking jewelry and turned into an epic, lifelong affair.
Isharya (Reliable Fashions India Private Limited) is a modern-day Indian brand that started as a fateful encounter with breathtaking jewelry and turned into an epic, lifelong affair.
We care about creating a brand with conscience as much as we do about design and innovation. We are one of the few Indian jewelry brands that not only make hypoallergenic products, nickel-free (nickel is toxic and carcinogenic, potentially causing lung and nasal cancer), and plated with high-quality gold, but we also use Tagua, an animal-friendly vegetable ivory that’s better for the environment. In addition to this, all of our billing is paperless, and our packaging isn’t just pretty — it’s plastic-free.
We believe life is too short to wear boring jewelry, which is why we have a young team of designers, writers, and digital experts (mostly comprising women, and we take pride in this). They innovate and conceive the very ideas that drive our season after season collection of statement-making, glamorous jewels. Our highly skilled team not only embodies our brand ethos but also reflects the cultural values and beliefs we aim to cultivate. We integrate cosmopolitan concepts with the ancient craftsmanship of skilled artisans in all our collections. As a result, our creations achieve aesthetic harmony, effortless wearability, durability, and meticulous finishing. At Isharya, we aim to establish a new way of life—one that seamlessly blends noble ancestry with contemporary insights
OUR DESIGN PHILOSOPHY
At Isharya, we cherish extravagance as much as sentimentality, heritage techniques as much as radical trends, and timeless fashion icons as much as alternative aesthetics. That's why you'll discover a plethora of options for every season, destination, and mood. Above all, we strive to democratize the art of wearing jewelry, offering each woman a treasure trove of unique gems that embody style, creativity, and freedom. From easy-to-wear, versatile trinkets suitable for year-round wear to durable traditional necklaces, earrings, and bracelets modernized for contemporary women, each piece is a collectible — something to cherish and share with everyone. We aim to redefine the essence of costume jewelry, once relegated to disposable status, as an array of jewels that are both timely and timeless.
We design jewelry for women who appreciate both the past and the present. Therefore, we prioritize connecting with and supporting like-minded go-getters who value innovation in design over tradition. It wouldn’t be an exaggeration to say that Isharya appeals to today's discerning tastemakers who seek jewelry beyond mass-produced items, eschew conventional gold, and seek pieces with depth and meaning. Isharya’s contemporary ethos is enriched by the community of women who have become integral to our journey. Each collection drop is meticulously curated and presented to individuals, both women and men, who continue to inspire us. Building an immersive experience and maintaining an open dialogue with our customers are foundational principles that define our brand.